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The Power of Words     

Laura Cardone       

First Published May 2005

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Do you believe that you create your own reality or have direct influence over your results? If so, then learning the keys to effective communication can do more to positively impact your personal and professional life than any other single skill. This article is the fifth installment in a  five part series about the Five Key to Effective Communication. 

Word count for this article: 775  Approximate time to read: About 3 1/2 minutes

Welcome to Part IV of the Five Communication Keys - The Power of Words. In previous issues we discussed the first three Keys, Listening, and Effective Verbal and Nonverbal communication.

The Power of Words

Using purposeful, well chosen words will help you create more powerful experiences. Many people think of communication as simply verbal, written, listening and speaking techniques. These are certainly important skills to master. But as you master word usage and understand its power, you learn how to persuade, envision, diffuse, enlighten, and stimulate new ideas while building up your confidence and the confidence of those around you.

You actually create and shape your experiences with the words you choose! Your happiness, personal and professional effectiveness and your success in life is a direct result of your thoughts, emotions and the WORDS you choose. Your words create the actions that take you closer or further away from your goals. They drive your results because words paint the mental pictures you send to yourself and others to create your life experience. Words have the power to build you up or tear you down. This is an important point because we are literally bombarded with words every day. Some are processed consciously and others subconsciously.

The words we see and hear influence us. We are bombarded with billboards, television programs, the nightly news, product labels and as we listen to the radio or background noise. All of these words, whether externally or internally generated, have lasting impact. Words can effect your health. A study by the National Institute on Aging measured the impact of words on stereotypes. They found that even "good natured" jokes about failing memory or health had adverse physiological and psychological effects. Seemingly harmless comments caused a rise in blood pressure and nervous reactions that could be detected on the surface of the skin. But when uplifting words such as insightful or wise were used around seniors, they felt valued and guess what? Their blood pressure dropped and their health actually improved. You are no different - your internal and external dialogue will also impact you.

The words you choose have the potential to impact all those you connect with each day. Words can persuade you to buy things. Think of all of the Thigh Masters, Ab Rollers, and Bun and Thigh Rockers that are collecting dust in closets around the world. Yes, I admit to buying one of these contraptions many years ago, only to later wonder "What was I thinking?" I am comforted only because I know that I have plenty of company in the buyer's remorse club. The reality - companies spend billions of dollars every year on marketing research because they understand the impact of a few well chosen words. They know all to well what words to use to get you to buy their products or services.

Words help you persuade and influence opinions. Think of the outcomes created by the words of Adolph Hitler, Martin Luther King Jr. or JFK. There may be no single factor more important to the quality of your personal and professional life, to your success and to your overall effectiveness as a leader, than thoughtful communication. Learning how to organize your thoughts and how to consciously choose the words that help you purposefully communicate has tremendous impact in your daily life.

If you weave these 4 principles into your everyday communication, you can experience an amazing transformation in the quality of your personal and professional life.

1. Words are choices. They can lift you up or tear you down. Pause, consider the impact, and choose wisely.

2. Joyful uplifting words have tremendous impact - physiologically and psychologically. A word of recognition or gratitude can generate powerful results on your spiritual and financial bottom line.

3. Words generate feelings, emotions and actions. Consider the difference between criticize (negative), praise (positive), and comment (neutral). Misplaced, emotionally packed words can create roadblocks that derail effective communication and take you off course.

4. Sometimes silence is golden. No one has said it better than Abraham Lincoln - "It is better to remain silent and be thought a fool than to speak and remove all doubt."

Do you have the skills you need to change your personal and professional world? If you would like to learn more about what you can do to improve your personal and professional bottom line, check out the resources and tools here for more information.

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Wise Words

 "Words have the power to destroy or heal. When words are both true and kind, they can change the world."

- Buddha

Great Resources

Positive Words, Powerful Results - Simple Ways To Honor, Affirm, And Celebrate Life by Hal Urban 

The Four Agreements - A Practical Guide to Personal Freedom by Don Miguel Ruiz

 

 

 

 
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