Goals that Work!

Here are some of the most frequently asked questions I receive from business owners and independent professionals about goal setting and conscious creation.

Do any of these sound familiar to you?

Q: Why don't goals work?

A: When goals don't work, it’s usually because it’s the wrong goal, or the wrong system.

So first, it’s really important to get in touch with what is at the very core of what is uniquely important to you. I call this your unique definition of success. It’s your personal mantra and compass that allows you to create goals that feed your spirit, as well as you bottom line.

When you set goals that are aligned with your unique definition of success, the dream or goal really motivates you. It creates the enthusiasm that feeds the persistence that you need to keep going, when you're faced with the distractions, emergencies and minor setbacks that can pop up.

A true goal gives you purpose beyond the bottom line.

Rarely do revenue goals keep anyone motivated for very long, if they don't connect with a purpose or a greater meaning behind the service or the product that generates the revenue. It's the purpose that drives the profits. Thus the name of my business... profits with purpose.

The next essential component for converting a goal into material reality, is to use a system that helps you make the changes necessary for you to succeed. If you don't have a support mechanism built into your daily routine, it’s just too easy to fall back into habits that no longer support who you want to be, what you want to have, or where you want to go.

One of the hardest things we can struggle with, is creating a mental atmosphere that will support us and our greatest goals and dreams. Negative mind chatter and conditioning that we learned at an early age ... the thoughts that focus on the threats, fears and negative aspects ... in other words, the stuff we don't want, will derail us and prevent us from receiving what we truly desire. Believe me, I've tried :).

There is no amount of effort or trying that can counteract a mental atmosphere that doesn't support your goals or dreams.

So always start with aligning your thoughts and beliefs with your goals first. Clear the mental chatter that says there's never enough time, I don't know enough or don't have enough money or connections to make it. Turn away from the mental attitudes that reinforce lack, scarcity and struggle.

Instead embrace abundance, infinite potential and greater ease. Focus on what you want and believe in yourself. You are worth the work to get mentally aligned with what you truly desire.

And that is where the real work is - shedding the limiting beliefs that keep you from achieving your goals, and then aligning your thoughts to support who you want to grow into, and what you want to do or have. Success is 80% mental and 20% sweat. We've been conditioned to think it's the other way around.

A good system will help you create a mental atmosphere that supports your greatest hopes, dreams and goals.

Q: Why is this so hard? Sometimes the more I work, the less I seem to get done.

A: If it’s hard, something is out of alignment. Anything worthwhile requires effort, but it doesn't have to be hard. So one of the most important gifts you can give yourself is to learn and practice the principles of mindful decision making and right action. These are the principles and tools that help you receive more and do less.

Although this may sound like hype, it’s not. In our culture especially, it’s very easy to fall into the trap of mistaking “busyness” for accomplishment. But the good news is, once you start using tools and practices to help you align your thoughts and beliefs with what you really want, and then choose the best route possible based on your unique gifts, talents and resources ... time and hard are no longer issues. You enjoy more of the journey AND accomplish more of what really matters!

Q: How do I create a successful business without giving up my personal life?

A: Use a holistic approach to creating the life AND business you desire. In other words, know what your essential ingredients to a fulfilling life and business are, before setting your goals.

Many independent professionals and business owners struggle with the demands of balancing a successful business and a rich and rewarding personal life. Often the business becomes the focal point, at the expense of a fulfilling personal life... like dinner or vacations with family, time to connect with friends, and more time for play.

No matter where you are in your business lifecycle, you can make adjustments now to create more joy and prosperity in every area of your life!

So set your business goals in light of the lifestyle you desire.
I worked with someone several years ago, who wanted more time to play. He had worked hard to build up his business, but wanted more personal time to develop his tennis game and take more vacation with family and friends. His goal was to make more money, but work a lot less, so he could have the time to enjoy all of the
wonderful things that he'd worked so hard to achieve. Once he got really clear about what was important to him, he was able to set goals that enabled him to make that happen, without changing the products or the services he sold. He hired people who could work independently and compensated then in such a way that they were highly motivated to make more money for the company. In the end, he and his team made more money, he worked less, bought the vacation home he wanted and had a great team of people supporting him. So never think something is impossible, the way will present itself, if you believe that it can be so.

Q: I've tried goal setting programs, time blocking and using the Law of Attraction, but I still can't seem to make the changes needed to get the results I want. Help! What am I doing wrong?

A: Some goal setting systems use too much structure, and so you end up feeling like a human doing instead of a human being. Others are too fluid, so you have the dreaming part down great, but there’s no action in the Law of Attraction. The universal principles of manifestation all teach that we are living in an abundant universe. Quantum physicists will tell you too, that the universe is always expanding and you are indeed infinite potential. That’s not really “a secret” though, because those principles have been taught by spiritual masters, philosophers and scientists for centuries.

What’s missing? There is a dance between the dreamer and the doer that must be honored to achieve and receive your greatest goals and dreams. To succeed, we need to use both electric and magnetic energy. This is where most programs fall short. They either ignore one side of the equation, or they're simply not designed for busy professionals. So they are too complex, too time consuming, or lack enough structure to fit your needs.

Q: I love what I do, but don't want to use pushy sales tactics to succeed. It doesn't feel natural, and I'm uncomfortable with the whole marketing process. How can I market by business and feel good about it?

A: Pushy is not a requirement of effective marketing. We're just conditioned to think that’s what marketing is, pushing our products and services. But I invite you to reexamine your concept of marketing. When done authentically it’s about sharing your unique message and helping people connect with you, because they are your ideal customers. They have a problem and you can solve it.

Marketing is first and foremost about building relationships and attracting those who are an ideal fit for you and your business.

So, by all means, use a proven process, but make the message your own, one that communicates integrity and the value of what you offer.

You can be, do or have anything you can imagine.

My sincere desire is that you know great joy and prosperity in every area of your life. The answers to these questions are very near and dear to my heart, because like you, I've been there, and have struggled through it, searching for the right solution.

Some tools and programs that are designed to help a business owner succeed are too complex, too expensive, or just leave you feeling like a human doing. Others have the dreamer part down just fine, but there doesn't seem to be any action in the Law of Attraction. That's why I created "The Business Owner's Guide to the Universe". It's for the rest of us. I don't claim to have all of the answers, not at all. But I do invite you to come explore with me and make this thing we call success something that is uniquely your
own...something that honors both the dreamer and the doer!

If you'd like to know more about "The Business Owner’s Guide to the Universe Online Personal Success System: visit www.profitswithpurpose.com/tools.htm .

For just $21 a month, you can dream big, and receive the tools to help you create the life and business you truly desire.

• It Helps You Identify the Right Goals for you

• Is Easy to Use

• Uses a Holistic Approach to Success

• Merges Universal Principles with Practical Tips and Strategies

• Is Value-Rich yet Affordable

• Designed to Fit the Busy Lifestyle of the Independent Professional

• Provides Ongoing Support to Keep You Inspired and On Track

• Helps you Break Free of the limiting Beliefs and Habits that no Longer Support You

• Gives you 24KT Marketing Strategies to Help You Attract More Ideal Customers to
  You Naturally and Authentically.
  
   

Thank you for visiting. Move boldly toward your biggest and greatest goals and dreams, fully confident that you can be, do or have whatever you desire and above all enjoy your one- of-a-kind journey.

Until next time, all the best!




Laura Cardone, President of Profits with Purpose